Allison Schiff is the managing editor of AdExchanger, where she covers mobile, Facebook (sorry, Meta), measurement, privacy and the app economy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.
Views of Shorts on CTV devices more than doubled last year, people watch more than 1 billion hours of YouTube daily on their TVs – and other fun facts from YouTube’s Brandcast event.
Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Now, according to Google, there are hundreds.
What is Google’s true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it’s hard not to be a little cynical about Google’s goals, according to Samantha Jacobson, chief strategy officer at The Trade Desk.
The practice involves monetizing resold subdomains jammed with recycled MFA articles produced by notorious content farms.
Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Even so, frustration with the opacity of third-party brand safety and ad verification providers is increasingly bubbling to the surface.
DoubleVerify reported its Q1 earnings on Tuesday and guess which topics didn’t come up, even once? The Forbes-run MFA subdomain, DV’s apparent misreporting of X’s brand safety rates and not a single tough question about measurement gaps.
No business is immune to signal loss. But Reddit, which will host its first-ever earnings call as a public company on May 7, is making the case that its platform is “signal resilient.”
Google has said publicly that it will eventually (“soon”) adopt a national approach to privacy compliance in the US. That’s a big deal – but only if Google actually does it.
Meta’s NewFronts presentation on Thursday was Reely focused on AI. But seriously, folks, Meta has three intertwined obsessions right now: short-form video, the creator economy and artificial intelligence.
The purpose of ATOM 3.0 is to preserve addressability, but to do it in a way that passes the privacy sniff test.
