Perion Shutters Content IQ, Its Made-For-Advertising Division
Laptop fans can rest a little easier. A network of well-known MFA sites operated by Perion-owned Content IQ have been taken offline.
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Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck
The practice involves monetizing resold subdomains jammed with recycled MFA articles produced by notorious content farms.
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IAS Had A Better Q1 Than DV, But That Doesn’t Mean There Aren’t Elephants In The Room
Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Even so, frustration with the opacity of third-party brand safety and ad verification providers is increasingly bubbling to the surface.
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User Agents Or Double Agents?; Agencies, The Agents Of Arbitrage
In today’s newsletter: The “user agent” concept is dead; principal-based buying is just arbitrage by another name; and a deep dive into BuzzFeed’s doomed acquisition of Complex.
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Comic: Working Hard or Hardly Working?
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With Bots
Nubai claims that if buyers don’t shell out for premium placements like on CNN and Fox News, Outbrain instead places their links on less-reputable sites that have been found to attract a high degree of sophisticated invalid traffic – aka bots.
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OPINION: The Sell Sider
Is Chumbox Economics Feeding The Industry’s MFA Problem?
Publishers’ deals with Taboola and Outbrain might be helping divert more revenue to shady MFA sites than they generate for legit publishers.
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Ad Arbitrage Sites Use Misleading Formats; NPR Sells Its Podcasting App
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upselling Ad arbitrage – buying web traffic and then selling that inventory on a website for more than it was originally paid for – is universally decried but is also still a lucrative strategy. The enterprise data software company DeepSee published a report showing […]
