Comic: An ID Bridge Too Far?
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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OPINION: The Sell SiderMFA Sites Aren’t Going Anywhere Until There Are Incentives To End Them
Why does MFA continue to thrive? MFA monetization benefits everyone in the ad tech ecosystem that collects a revenue share. That includes both SSPs and DSPs.
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SSPs Rebut The Notion That They’re Just ‘Dumb Pipes’
The past decade has been tumultuous for supply-side platforms. But SSPs will be fine, according to SSPs. They’re simply evolving.
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Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply
Practically every ad tech vendor has put out a press release in recent months full of bluster about cutting out made for advertising sites – and yet supply sources remain oversaturated with garbage inventory.
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AdExchanger’s Most Popular Comics Of 2023
Every week, we publish an original comic inspired by trends in the online advertising industry. These are the stories – and the puns – behind AdExchanger’s top 10 comics of the year.
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Here’s Some Differentiation: SSPs Disagree About Their Responsibility For Vetting DSPs
Publishers are adamant that SSPs are solely responsible for vetting demand partners. But not every SSP agrees that it’s their responsibility to assess the risk of doing business with DSPs.
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Viant Adds More Sellers To Its Supply-Path Optimization Program
The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying.
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Magnite Brings In More Retail Data – But Only For Agencies Using ClearLine (For Now)
Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is restricted to ClearLine.
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Comic: If it Looks Like a Duck ...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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MediaMath Founder Joe Zawadzki Weighs In On The Bankruptcy And His ‘Third Act’
When MediaMath filed for bankruptcy last week, the company’s co-founder and former CEO, Joe Zawadzki, was on the outside looking in. AdExchanger spoke with Zawadzki just a few hours after the news broke.
