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media waste

Comic

Comic: Working Hard or Hardly Working?

BY Kevvo// April 19th, 2024

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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OPINION: On TV & Video

Target One Audience, Measure Another: The Definition Of TV-Buying Insanity

By Lindsey Harju, Blinc// January 22nd, 2024

Aiming for one thing and being measured against another is absurd. But this is how the multibillion-dollar TV industry has operated for decades.
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- ACR
- ai
- alternative currencies
- Blinc
- CES
- CTV
- Disney
- lindsey harju
- linear TV
- media waste
- TV attribution
- TV measurement
digital advertising sustainability

LATAM Airlines Switches To Sustainable Video Ads

BY Hana Yoo// February 13th, 2023

Running video ads can be carbon intensive – and expensive. That’s why LATAM Airlines, Latin America’s largest airline, partnered with SeenThis, which has streaming technology to speed up video ad delivery.
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