Media governance measures advertisers can put in place to navigate the complexity of brand safety and gain better control of the quality of their media spend.
Industry experts weigh in on Forbes’s MFA subdomain and why ad verification tools still regularly fail to flag some instances of alleged SIVT.
Nubai claims that if buyers don’t shell out for premium placements like on CNN and Fox News, Outbrain instead places their links on less-reputable sites that have been found to attract a high degree of sophisticated invalid traffic – aka bots.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ghosts In The Machine The rise of machine-learning-powered ad products from Google and Meta is changing the performance marketer’s job from a hybrid creative tactician, media hound and command pilot to, well, someone who just feeds data, text prompts and raw creative assets […]
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rotem Shaul, CEO at Primis. Since the coronavirus pandemic started, the online advertising ecosystem has experienced two major trends: higher traffic and lower budgets. More supply and less demand has forced many publishers to […]
