The Evolution Of Yahoo Backstage One Year After Its Debut
Since launch, 82% of advertisers that buy inventory through the Yahoo DSP have tried Backstage at least once. And buyers are seeing lower CPMs from cutting out SSPs.
Tagged in:
- Adam Roodman
- Adelaide
- attention metrics
- CTV
- deal curation
- DirecTV
- DSP
- ebay
- FuboTV
- Jounce Media
- LG Ad Solutions
- Magnite
- Mediavine
- Nidhi Gupta
- PMP
- pubmatic
- Raptive
- Realtor.com
- Sincera
- SPO
- SSP
- TelevisaUnivision
- The E.W. Scripps Company
- the trade desk
- Tubi
- Vevo
- Warner Bros Discovery
- yahoo
- Yahoo Backstage
- Yahoo DSP