Realtor.com

Since launch, 82% of advertisers that buy inventory through the Yahoo DSP have tried Backstage at least once. And buyers are seeing lower CPMs from cutting out SSPs.

To build a first-party data strategy, the NY Post contracted Permutive and Prohaska Consulting for advice on monetizing its audience data and growing its addressable audience. The collaboration prompted Permutive and Prohaska to expand their combined services to all publishers.

Kubota Tractor Corporation has plenty of first-party data on customers who are likely to need its line of residential tractors and lawnmowers – namely, people who live on properties with a lot of land. But to capitalize on the trend of people moving from cities to rural locales during the COVID-19 pandemic, Kubota needed to be able to reach people who were actively looking to make such a move. That’s where Realtor.com’s first-party data came into play.

“You can never go home again” doesn’t apply to the home screen. Most smartphone users – 98%, according to mobile attribution provider TUNE – have reinstalled an app that they previously deleted. Forty percent of users delete and reinstall apps on a regular basis. But most app marketers don’t differentiate between first-time downloads and re-downloads, mainly because […]