out of home tv

Atmosphere TV is a streaming service that distributes FAST channels to gyms, restaurants, airports and bars in exchange for the ability to run ads on the content. Atmosphere pitches advertisers on the opportunity to reach newer and more exclusive audiences.

On Thursday, iSpot.tv announced its acquisition of Tunity, an app that helps users watch TVs in public spaces, to add out-of-home screens to its TV data set. Out-of-home represents a substantial missing piece from cross-screen TV measurement, but it’s a challenge to measure OOH viewers the same way you measure screens in living rooms.