Ad Technology

It’s that time of year again. See you in Cannes! (This classic comic first ran in June 2015.)

Most media industry observers expect to see a another strong year in M&A for the Ad Tech sector. For example, a survey [PDF] of 231 top media/tech executives released last week from media investment bank Jordan, Edmiston Group, Inc. and Econsultancy shows an upward trend in organizations planning an acquisition in the next 12 months, […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, Senior Analyst at Forrester Research. The term “end-to-end” gets thrown around a lot in digital advertising circles and is increasingly part of the conversations we have with […]

James Avery is CEO of Adzerk, a publisher-side ad technology company. AdExchanger.com: Why focus on publisher ad serving as opposed to advertiser ad serving? JA: The reason is publishing. I view publishing as crucially important to us as a society. When I originally started running ad networks, the reason was due to the fact many […]

As part of the requirement to be a part of the Inc magazine 500/5000 list, several ad ecosystem companies have released their revenues for 2010 as well as provided overall headcount. Disclaimer: These are not audited results. Hubspot – $15.6 million (179 employees = $87,150 per employee) Spongecell – $3.8 million (25 employees = $152,000 […]

It’s time to put on the AdExchanger.com Swami hat and look ahead as the ad tech ecosystem continues to bubble and mergers and acquisitions abound with Fall approaching. Through the end of the year, AdExchanger.com sees many possibilities. Let’s Swami-fy, shall we? Prediction #1 This one’s been bouncing around the ecosystem forEVER… ever since the […]

Kiran Hebbar is General Partner of Valhalla Partners, a venture capital firm with investments in such companies as JumpTap, Legolas and TidalTV among many others. AdExchanger.com: How did you get started in the venture biz? KH: I was the first person in my family to go to college and am very achievement oriented. I have […]

Chris Fralic is Managing Partner of First Round Capital, an early-stage investment company. In an update of his interview a year ago, Fralic recently spoke to AdExchanger.com about the investment climate and the digital advertising ecosystem. AdExchanger.com: In retrospect, what has surprised you about last year’s acquisition of Invite Media by Google? CF: I’m impressed […]

“Ad Agents” is a column focused on the agency-side of the digital media community. Matt Greitzer is the Co-Founder of Accordant Media, a media buying and optimization company. “What do agencies do, anyway?”   In my twelve years in the agency business I never heard this phrase posed to me directly (though I often felt it […]

Last Thursday amidst the Internet Week hoopla in New York City, ad technology and media company luminaries gathered at BMO Capital Markets 2nd Annual Advertising & Marketing Services Conference. In the private company track, this writer had the pleasure of guiding discussion among participants John Mellor, VP, Strategy & Biz Dev at Adobe/Omniture, Epic Advertising […]