The Global Media Sustainability Framework, which was announced Monday during a panel at Cannes, saw collaboration across all parts of the industry. Supporters include the 4As, IAB, Dentsu, Google, GroupM, L’Oréal, Omnicom, Publicis Groupe, Mastercard, Meta and Unilever.
Ad Fontes plans to spend its newfound capital on hiring media bias researchers, developing an AI model for assessing media quality and enhancing its rating tools for foreign-language content.
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. This week’s podcast guest, Amino Payments CEO Will Luttrell, will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15-16. He will present alongside Nestle on “How To Use Blockchain To Keep Your Supply Chain […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Will Luttrell, founder and CEO at Amino Payments. This time last year, the digital advertising industry was stinging from a few harsh slaps on the wrist from prominent brand marketers at the IAB Annual […]
