iProspect is best known for its heritage in search marketing. But the Dentsu Aegis-owned digital performance agency, which first opened its doors in 1996, is changing with the times. Today, content is where it’s at. “There’s a tendency in the industry at the moment to split down two different paths,” said iProspect global President Ben […]
This week at the Cannes Lions festival, Rubicon Project hosted its annual discussion of some of the world’s most powerful digital media buyers. This panel has historically comprised the leaders of the four largest holding company trading desks, but this year was different – with senior buyers from IPG, Publicis, Dentsu and Bank of America. […]
In early August, Anthony Rhind, chief digital officer at Dentsu Aegis’ Carat Global, will leave his position and head to ad tech firm Adform as its chief strategy officer. It’s not the most obvious move for Rhind, who has dedicated the past two decades of his career to the agency worlds of Datorama, Havas Digital, […]
Dentsu reported steady quarterly earnings Tuesday both in Japan and abroad. The Japanese holding company saw Q2 revenue rise to $1.3 billion, a 9.8% increase YoY. The company saw 10.6% organic growth in Europe, the Middle East and Africa, 4.7% in the Americas and 14.8% in Asia-Pacific. The modest growth was driven by new client […]
Aegis Media China started off 2014 with a major management change, hiring Sara Ye as CEO of its iProspect and Amnet China brands. Based in Beijing, Ye started the role in January and will work to build up the team and solidify the companies’ product offerings in China. Aegis started Amnet China in 2013 and […]
Years after the major ad holding companies like Publicis, IPG, WPP, Havas and others created trading desks for accessing ad exchanges, Japan’s largest advertising company, Dentsu, finally launched on Dec. 19 its own real-time bidding (RTB) platform, called Dentsu Audience Network. Read the release. Dentsu has been active in developing a programmatic business since 2010, […]
Compared to the U.S., Japan’s programmatic buying space is in its infancy. But to Rocket Fuel, this is the perfect time to stake a claim for its demand-side platform in that country, as the ad tech firm has been working on building a bigger global presence this year. But instead of just opening up its […]
Japan-based, agency holding company giant Dentsu has agreed to buy UK holding company competitor giant, Aegis, in a transaction valued at $4.9 billion (£3.2bn). The Guardian writes: “The importance of the deal to Dentsu can be seen in the sale multiple, which at 12 times earnings before interest, tax, depreciation and amortisation is more akin […]
Will Margiloff is Founder and co-CEO of Innovation Interactive, a digital marketing services company owned by ad holding company, Dentsu. Can you share the progress being made with the integration into Dentsu? Any unforeseen synergies being unlocked at this early stage? We are in the early stages of our deal so many of the opportunities […]
Another independent digital agency has been gobbled. The Wall Street Journal’s Suzanne Vranica reported last night that top-5 holding company, Dentsu, was in the final stages of acquiring Innovation Interactive which owns 360i, Search Ignite and Netmining (AdExchanger.com Q&A). According to Vranica, “The deal under discussion is valued at roughly $200 million… In 2009, Innovation’s […]
