Google’s Chrome and Mozilla’s Firefox are both separately advocating the move to a new encrypted internet protocol called DNS over HTTPS aimed at improving cybersecurity on the web. But internet service providers (ISPs) are up in arms, and Congress is dubious of the motivation, at least in Google’s case. What’s going on and what does […]
Unlike competing browsers like Mozilla’s Firefox and Apple’s Safari, Google’s Chrome has to strengthen user privacy without undermining online advertising. Chrome walked that razor’s edge when it revealed plans to create a “privacy sandbox” that will increase protections to user privacy without breaking programmatic advertising that funds publisher content. To bolster its position, Google claimed […]
Google Chrome is making it easier for its users to block cookies and harder for ad tech companies to do fingerprinting. But Google’s dominant position in online advertising means even small changes will unleash a cat-and-mouse game with ad tech companies, who may choose to sidestep the new restrictions. There’s also the concern that consumers […]
Google Chrome is increasing its privacy controls for users and will scramble efforts by third parties to identify users via fingerprinting, making it the last major browser to strengthen its privacy protections for users. The changes, formally unveiled during the Google I/O event Tuesday, will roll out in coming months. Chrome will make it easier […]
If Google Chrome follows Apple’s ITP and Firefox’s ETP to create a cookie blocker that limits third-party tracking, what would it look like? Google is considering its options, according to an article by AdWeek that said multiple teams at the company – not just its advertising division – are contemplating how to limit third-party data […]