Microsoft and LinkedIn both have advertising businesses. But Microsoft’s $26.2 billion acquisition of LinkedIn wasn’t about advertising. At least, that’s not the main reason. “It’s less about ad tech and more about mar tech,” said William Furlong, a former Bizo executive and current adviser and consultant. Forrester VP and principal analyst Melissa Parrish agreed. While […]
Agency buyers believe Snapchat’s partner program, which allows third parties to buy inventory, will help the messaging service migrate from a bespoke buy to a more central part of a media plan. “If you look at the scale and daily time spent, especially among millennials, you have to consider Snapchat a core reach vehicle,” said […]
Performance Horizon revealed Wednesday it has raised $15.4 million in Series C funding. The partner marketing platform helps large global corporations manage all their affiliate relationships in one place. The company plans to use the funds to double its workforce from 120 to 240 over the next year. Sixty percent of the new hires will […]
With TV upfront negotiations underway, digital tactics are wielding more influence as networks court buyers with cross-platform guarantees and enhanced data products. “You can still invest client dollars in proven media, but upfronts are now about online video partnerships you can make long-term investments in,” said Maureen Bosetti, the chief investment officer for Interpublic Group’s […]
As of Wednesday, there’s a new lord of the manor at AOL Platforms. Tim Mahlman, formerly president of publisher platforms at AOL, has been promoted to president of AOL Platforms, effectively filling the shoes left empty upon Bob Lord’s departure to IBM in April – but with one big difference. “It’s the first time AOL appointed […]
AppNexus and Taboola have connected with each other to enable buyers to purchase Taboola’s native placements programmatically. Eighty-five AppNexus buyers have already used this connection to buy on Taboola. The integration represents a step forward for programmatic native just as another huge native pool of supply disappeared: FBX, which will shut down in November. Taboola CEO Adam Singolda […]
Marketers can now target advertising on Pinterest using their CRM lists or mobile ad IDs, and expand those campaigns through lookalike targeting. The product update gives marketers a way to reach their existing customers, a la Facebook’s popular Custom Audiences product. “This is becoming a must-have in the marketplace because of the performance it drives,” […]
Impact Radius is bringing fraud detection in-house with the acquisition of Forensiq. The deal, announced Tuesday, helps create what Impact Radius CEO Per Pettersen calls “a system of record with built-in fraud detection.” Forensiq and Impact Radius are keeping the terms of the transaction secret other than to note it was a mixture of cash […]
Updated with details from the Microsoft/LinkedIn investor call. Microsoft’s surprise $26.2 billion deal to acquire LinkedIn, among the largest digital technology acquisitions ever if it goes through, has the potential to transform the competitive dynamics in the CRM software industry. It also holds the promise of rebirth for Microsoft’s moribund, outsourced digital advertising business, via […]
Merkle is introducing Publisher Addressable Marketplaces, which matches its advertisers’ CRM data with publishers’ subscriber data in order to target real people through partners like Pandora, Trusted Media Brands, Viant and LiveIntent. Publisher Addressable Marketplaces’ data onboarding and targeting capabilities are similar to Facebook’s hugely successful CRM matching program Custom Audiences, and its introduction comes […]
One way to get a handle on your brand creative is to, well, grade your homework, according to Anne Stilling, Vodafone’s global director of brands and media.
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. What’s behind the ignominious end of Oracle Advertising?
If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average.
This week, we’re diving into the most important thing in advertising – the actual creative – and how major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation.
Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.
Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.
