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Google Video Partner

OPINION: On TV & Video

How The YouTube Scandal Exposes A Double Measurement Failure

By Nico Neumann, Melbourne Business School// July 21st, 2023

Discrepancies across the various attempts to quantify the issue with YouTube TrueView have just raised more questions about measurement failures.
Tagged in:
Digital TV and Video

Can Attention Metrics Prevent Another YouTube TrueView Scandal?

BY Anthony Vargas// July 20th, 2023

Playground XYZ announced today that its Attention Intelligence Platform is now compatible with YouTube ads.
Tagged in:
- Adalytics
- attention metrics
- Ben Dimond
- Esme Wood
- facebook
- featured
- google
- Google Video Partner
- Meta
- Playground XYZ
- the7stars
- TikTok
- video metrics
- youtube
- YouTube TrueView
Ad Exchange News

Will Google Be Punished For GVP?; The Meta Site Pixel Is Under Fire Again

BY AdExchanger// July 13th, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GVPeeved Sometimes it feels like there’s no scandal big enough to stop advertisers from spending on Google media. But that’s not been the case following the recent Adalytics report on the Google Video Partner (GVP) program report, which revealed that YouTube campaigns include […]
Tagged in:
- Adalytics
- adobe
- Carat US
- Crispin
- Cristina Charles
- David Mirsky
- Firefly
- Goodway Group
- Google Video Partner
- H&R Block
- Marc Ducnuigeen
- Meta
- microsoft
- OpenAI
- Performance Max
- Porter & Bogusky
- Redbox
- TaxAct
- TaxSlayer
- The Markup
- TikTok
- tumblr
- Video Action Campaigns
- youtube