Simulmedia has sweetened its targeting capabilities for TV buyers. Through a strategic deal with consumer market research and retail analytics firm IRI, revealed Wednesday, marketers can now target their linear TV ads based on predictive purchase segments called IRI ProScores. These segments determine consumers’ likelihood to purchase based on different propensities. This is the first […]
Michael Zimbalist – who spent the past 10 years at The New York Times, most recently as SVP of advertising products – is hopping to ad tech, taking a post as Simulmedia’s CMO. “I’m a change agent by career and inclination,” Zimbalist said. “TV is in the early stages of volcanic eruption of change, and […]
Nielsen’s acquisition of data technology company eXelate for an estimated $200 million positions it squarely in the digital camp, a move experts agree was essential to break away from its perceived image as a purveyor of panels and diaries. “It’s a recognition that the future is more than measurement and analysis,” said Dave Morgan, CEO of […]
A global consumer packaged-goods giant and specialty automotive company have very different digital aspirations. For toothpaste brand Colgate-Palmolive Co., its target demographic is everyone. “How many teeth exist in the world?” said Jack Haber, VP of global advertising and digital for Colgate-Palmolive Co., during Simulmedia’s Salon series panel event Thursday with MediaLink. “For some brands, […]
What is digital video going to look like in 2015? Representatives from all sides talked it out at Industry Preview 2015 in a panel discussion led by Rich Greenfield, Media & Tech Analyst at BTIG & Angel Investor. Participants included: Pooja Midha, Senior VP, Digital Ad Sales & Operations, Disney ABC TV Group Dave Morgan, CEO […]
Cord-cutting forecasts present a cautionary tale for linear TV’s $70 billion ad market. Interpublic Group’s media research and buying division, MAGNA Global, for instance, found live, DVR and video on-demand viewing decreased 14% year over year among the 18-24 demo set for the 2014-2015 season. Conversely, eMarketer expects the viewership for connected devices like set-top […]
The state of programmatic TV: A patchwork of parts that need to come together in order to automate the broadcast ad buy. During a panel at Programmatic I/O in New York Wednesday, David Cooperstein, CMO of Simulmedia; Brent Horowitz, VP of business development at BrightRoll; Derek Mattsson, president and CEO of placemedia, Amanda Richman, president, Starcom USA […]
With video ad tech deal activity surging, independent players must decide whether to go it alone, brave the impending volatility of public markets or sell. Facebook acquired video supply-side platform LiveRail for an estimated $500 million in early July. Yahoo one week later snapped up video distribution platform RayV, which answered some questions about its […]
ABC on Thursday appointed Mike Dean to the newly created post of VP of programmatic and data-driven sales. He will report to Pooja Midha, ABC’s SVP of digital ad sales and operations. Dean most recently served as VP of media platform sales and solutions for programmatic video ads platform Videology, which he joined in 2011 […]
Procter & Gamble’s reported push to automate 70-75% of digital ad buys by year’s end underscores the convergence of TV, CPG marketing and programmatic media. “The closer we can tie shopper cart data to media, the stronger we get,” said Jen Mennes, director of media and public relations for Post Foods, during The Advertising Research […]