simulmedia

Jon Werther, a former AOL/Time Warner executive has joined Dave Morgan’s Simulmedia, which leverages digital to optimize TV program promotion, as Chief Revenue Officer.  View the release on Simulmedia’s website. Werther discussed the new opportunity with AdExchanger.com. AdExchanger.com: In your estimation, where is digital in the mindset of broadcast executives today? Have they caught up? […]

Dave Morgan is CEO of Simulmedia, a television marketing company that optimizes the effectiveness of “on-air” program promotion. AdExchanger.com: Have you tired of the online ad business, where you’ve already had success (Tacoda, Real Media)? Confess – don’t you miss banner ads? What prompted you to start Simulmedia? DM: I am not tired of the […]