Nielsen is reviewing “strategic alternatives” to selling its entire company, the company told investors this month. The TV ratings giant is reportedly under pressure from hedge fund Elliott Management Corp. “All options are being weighed,” a Nielsen spokesperson told AdExchanger. “The company has hired external advisers to conduct a full review and the board is […]
Pooja Midha will speak on the future of TV measurement at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. Founded in 2007, true[X] was acquired by Fox in 2014 for $200 million. Its president, Pooja Midha, has hit the ground running since she assumed the role in March. “I was a true[X] customer […]
AT&T’s promise to connect data, technology, distribution and content to make advertising better for all constituents is exciting. So exciting, in fact, that industry executives from both the buy and sell sides gathered in support of the idea at the Relevance conference in Santa Barbara, Calif., this week, willing to help make it happen. But […]
Advertisers on Dish’s over-the-top service Sling TV can now power their addressable TV campaigns using Nielsen audience segments based on purchases and loyalty programs. Sling TV advertisers can also measure using Nielsen’s Digital Ad Ratings currency. These capabilities are available due to an expanded partnership between Dish’s media sales team and Nielsen, which the companies […]
For the last four years, mobile measurement company TUNE has been “fighting with one hand tied behind its back,” said Alex Austin, CEO and co-founder of California-based deep-linking outfit Branch. In 2014, TUNE lost its Facebook marketing partner badge for allegedly retaining user data for too long. “But we’re giving TUNE both its arms back […]
Advertisers that want to exclude people interested in “Passover,” “Native American culture” or “evangelism” from seeing a campaign on Facebook will soon be out of luck. On Tuesday, Facebook said it’s planning to remove more than 5,000 ad targeting parameters that could be used to discriminate against minority groups. The targeting options will be unavailable […]
Believe it or not, many marketers still use last-click attribution. Goodway Group President Jay Friedman has had enough of it. So, he’s pushing the indie programmatic platform to tie all campaign measurement to lift-based metrics. “By requiring a lift-based approach, we can avoid vanity metrics,” he said. “It’s changed the dynamic of our relationships with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Media Diet On average, US adults spend 11 hours per day consuming media, with six of those hours spent watching video, according to Nielsen’s Q1 Total Audience Report. Read it. Total video consumption grew 11 minutes over the previous quarter, with six of […]
There’s still no magic pill that ties advertising to outcomes. Take Lyft, which can connect metrics to spend in display and search, but has trouble measuring across channels. But because it has difficulty uniting data around brand marketing, referral programs or brand ambassador outreach, its marketing strategy is largely built around user acquisition (UA), said […]
OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement and fill rates. At A&E Networks, OTT’s share of audience is up 150% compared with decreases in engagement across desktop and mobile. At Bloomberg, 30% of its OTT audiences watch for 30 minutes or more […]
One way to get a handle on your brand creative is to, well, grade your homework, according to Anne Stilling, Vodafone’s global director of brands and media.
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. What’s behind the ignominious end of Oracle Advertising?
If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average.
This week, we’re diving into the most important thing in advertising – the actual creative – and how major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation.
Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.
Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.
