There was so much growth across nearly every area of Meta’s business (with the exception of Reality Labs, its R&D division for the metaverse, which lost $3.7 billion in Q2) that Q2 was actually rather boring. And so, instead of ratting off more stats, here are five takeaways from Meta’s Q2 call in case you missed it.
Roughly three years after the Schrems II case invalidated Privacy Shield overnight – and with it the legal basis for data transfers between Europe and the US – the European Commission adopted its “adequacy decision” for the EU-US Data Privacy Framework.
Apple’s ATT spurred Meta to shore up its ad platform and make it less vulnerable to future changes on other platforms – but that doesn’t change the fact that regulators remain ready and raring to crack down.
Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out: Google Ad Manager is building a connection to Prebid to better support header bidding
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Probed The Irish aren’t so lucky, at least not for Facebook, which could lose its ability to transfer data from the European Union to the US. On Friday, Ireland’s High Court issued a ruling that allows the country’s Data Protection Commission (DPC) […]
The majority of BuzzFeed’s ad deals – 65% – now use its first-party data to target ads. And the publisher also provides data matching, insights and optimization powered by data from its 104 million monthly users. To make these data capabilities easier for advertisers to access, BuzzFeed is collecting them into one product, dubbed Lighthouse. […]
