Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.
The democratization of media mix modeling is the main idea behind the launch of marketing analytics platform FutureSight.online.
US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street.
Attention metrics are fast becoming a priority for advertisers, especially as a cookieless world looms large. But the technology requires more standardization before it can reach its full potential.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Palm Readers Panera is an early adopter of a palm-scanning biometric data collection product created by Amazon that allows customers to “sign in” with their palms. Doing so links their purchases to Panera’s loyalty program so they can collect rewards. Privacy advocates have […]
Retail media’s got a bit of a measurement problem, but incrementality could help fill in some of the gaps.
There are three key ways in which the industry can do a better job of selling customers on the value exchange they’ll see from sharing their data with brands, writes Scott McDonald, President and CEO of the Advertising Research Foundation.
TV advertising is in the middle of a tectonic shift. GRPs are out, and impressions are on their way in. But plenty of advertisers still want to buy local and national spots based on region. And for small, local marketers accustomed to the relative simplicity of linear TV ad buying, the lack of standards in over-the-top (OTT) ad measurement is becoming a real pain in the tush.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Insta Needs Its Groove Back Instagram has (mostly) been able to balance its business priorities with the interests of its users. But its streak is over. Instagram is struggling to recruit people to create content for its TikTok clone, Reels, The Wall Street […]
Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. But now, panels are making headlines again as a fresh way to measure streaming and TV consumption. But this time, the TV industry says it’s talking about “calibration panels,” not audience panels.
