social graph

Happy Independence Day! Stay cool out there, and here’s a deep cut for you with a summery theme. This classic comic first ran in June 2011.

A focus on profitability to the exclusion of all else cheapens the great potential of technology to foster human innovation. It’s why modern media companies risk losing their biggest value proposition unless they reorganize and reprioritize, said media theorist and professor Douglas Rushkoff on stage at AdExchanger’s Industry Preview.

Rapleaf announced a partnership with NetProspex, as Rapleaf will enhance NetProspex’ marketing contact database with “a social layer of data” with the goal of allowing “B2B marketers to successfully decipher the social demographics of business prospects and customers.” Read the release. Joel Jewitt, Rapleaf’s VP of Business Development, discussed the partnership and B2B social data. […]

“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. The rise of social tools has given the publishing industry an opportunity to leverage connections to increase traffic and time spent with their core audience, while attracting […]

Auren Hoffman is CEO of Rapleaf, a company which provides social data about a company’s audience. AdExchanger.com: Tell us about Rapleaf‘s history. AH: Rapleaf’s vision is to understand people. Like Google understands URLs, we want to better understand people. What problem is Rapleaf solving? At our core, we’re about helping companies understand their existing customers […]