TV Advertisers Are Revisiting Their Relationships With DSPs
It’s never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking how they want to use programmatic platforms.
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Eric Schmitt
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Streaming’s Presence At The Upfronts Reveals A Push For Profitability
Streaming is arguably the TV industry’s most powerful growth engine, but it’s still far from a mature business. Which is why programmers took ad tech off the backburner during their upfront presentations this year.
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OPINION: Data-Driven Thinking
Google’s Topics API Raises More Questions Than Answers
Google’s communications on the Topics API in the Chrome Privacy Sandbox suggest a broad, coarse-grained approach to targeting. But the limited information shared to date leaves many questions unanswered, writes Eric Schmitt, research director at Gartner.
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French CMP Didomi Intros A Consent Management Platform For Connected TV
CMP, meet CTV. On Tuesday, French consent management platform Didomi released an expanded version of its offering for the web and mobile apps that supports consent compliance for connected TV, OTT and smart TVs. Didomi’s TV software development kit is also TCF-compliant, meaning that publishers, advertisers and vendors can share consent strings as part of […]
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OPINION: On TV & Video
To Navigate Advertising Uncertainty, Marketers Must Aim To Maximize Unduplicated Reach
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Eric Schmitt, senior director analyst at Gartner. Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid adoption of streaming video, enabled by Netflix, YouTube, Hulu and Amazon. This […]
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