TV Advertisers Are Revisiting Their Relationships With DSPs
It’s never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking how they want to use programmatic platforms.
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HyphaMetrics Won’t Compete With Alt Currencies – It Will Supply Them Data
HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel offering later this year. But make no mistake: HyphaMetrics is not trying to become a currency.
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Samba TV Acquires AI Startup Disruptel To Boost Its ACR-Based Measurement
Samba announced its merge with the St. Louis-based AI startup Disruptel to bolster its machine learning chops, namely in automatic content recognition (ACR). Samba plans to incorporate Disruptel’s tech, which is built on show-level content identification and analysis, into its ACR-based measurement.
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The Subscription Economy Shoulders Its Way Into Advertising; TV Measurement Meets Privacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Smash Like And Subscribe! Seemingly every business and investment firm is all in on the subscription economy. But subscriptions aren’t magic. Companies need to understand who their subscribers are – and could be – for the business model to really work. About one-fifth of US […]
