What’s Next For HyphaMetrics After A Leadership Shuffle And A (Brief) Break From Battling Nielsen
HyphaMetrics Co-Founder President Joanna Drews is resuming the role of CEO after Chris Wilson stepped down late last week.
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HyphaMetrics Won’t Compete With Alt Currencies – It Will Supply Them Data
HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel offering later this year. But make no mistake: HyphaMetrics is not trying to become a currency.
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OPINION: On TV & Video
Alt Panel Provider HyphaMetrics Is On A Mission To Democratize TV Measurement
Nielsen’s panel woes mean alternative measurement providers are having their moment. “We’re getting a lot of inbounds,” said Joanna Drews, CEO and co-founder of HyphaMetrics, a measurement startup that launched last year and now has a panel that’s working to scale to 5,000 homes and roughly 15,000 devices. But the recent wave of interest in […]
