What’s Next For HyphaMetrics After A Leadership Shuffle And A (Brief) Break From Battling Nielsen
HyphaMetrics Co-Founder President Joanna Drews is resuming the role of CEO after Chris Wilson stepped down late last week.
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Watch Out, Nielsen ONE, Comscore Is Busily Building A Unified Cross-Platform Measurement Offering Of Its Own
On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement suite that will eventually combine TV, connected TV, video, digital and social media measurement into one deduplicated offering. Nielsen, Comscore’s longtime rival, is also working on a cross-platform measurement solution called Nielsen ONE.