In today’s newsletter: SSPs lead the way on ad tech’s M&A resurgence; Disney rolls back CPMs to court more streaming ad demand; and why dating apps struggle to grow and monetize their audiences.
SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted on MediaMath’s DSP
Publishers need to rethink their monetization strategies.
As the shift toward privacy takes away the low-hanging fruit of tracking users and selling user data, publishers need to play the long game – cultivating a dedicated audience by delivering authentic, high-quality experiences based on relevant content for their users.
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. Advertisers that spend money during the Super Bowl pay an exorbitant amount of money for consumer attention, but there is no guarantee that this will lead to any […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. So, a group of guys is sitting down to watch the hockey playoffs on TV, and a Maybelline commercial pops up. Even if the cosmetics advertisement is […]
Sonobi, an ad tech company serving both publishers and agencies, has raised $10.4 million in Series A funding and made a few notable hires. Among the appointments is Tony Katsur, who joins as president. A former senior exec with Rubicon Project and CEO at Maxifier, Katsur said he was drawn to the company’s audience insights, […]
Ad tech partnerships are fast and frequent, as vendors move to establish a presence in disciplines where they were formerly lacking, or to bolster their inventory pool. Certainly, these integrations are easier with the emergence of standards like openRTB, but there’s still more to it. “Now that everyone can support openRTB, you have to do […]
There’s no doubting the ad server’s importance in managing digital media. “It is the central hub for all digital placements, and provides advanced reporting on things like reach & frequency, multi-touch attribution, geo-targeting, time to conversion analyses, and overall media effectiveness,” IPG Mediabrands’ Mitchell Weinstein told AdExchanger. But how important is it for companies to own their […]
The walled gardens around publishers’ premium inventory are hard to take down, since publishers are reluctant to put premium inventory in channels associated with low-priced, performance-focused inventory. But Sonobi, whose platform combines direct-sold impressions with those sold programmatically, is trying to chip away at those walls. The company hosted a Premium Programmatic Summit with its […]
The term “programmatic” is contentious even among its faithful adherents. Not only does it inadequately describe a range of ad-buying activities, it also implies that everything is done automatically, as if robots are replacing a human sales staff. But a panel during the Premium Programmatic 360 summit (presented by Sonobi and MediaMath) held Wednesday in […]
