How Mobile’s Focus On Performance Helps It Avoid The MFA Problem
Advertisers worried about MFA could take a cue from the mobile app ecosystem and focus on performance instead of viewability.
Advertisers worried about MFA could take a cue from the mobile app ecosystem and focus on performance instead of viewability.
In today’s newsletter: The CMA outlines plans to fix competitive concerns in Google’s Privacy Sandbox; media mix modeling’s comeback continues; Snap’s Q1 earnings illustrate its attribution-driven turnaround.
Now, advertisers have more flexible access to the MTA’s four million daily riders while they’re inside the stations, waiting for their trains.
In today’s newsletter: The New York Times is rolling out a generative AI ad product; the current state of adoption of Apple’s SKAdNetwork 4; Google seeks explicit consent for retargeting and personalization in the EU.
To make sense of changes to mobile campaign reporting, marketers need to understand postbacks – the most essential element of mobile attribution.
To get the most out of SKAN 4 and prepare for future advancements, advertisers should focus on these four areas.
Less than two weeks after finally ramping up its adoption of SKAdNetwork 4, Meta is rolling back to version 3 following a bug in Apple’s system that messed with conversion values.
Among streaming ad providers, there is a temptation to make streaming ad ROI look better than it really is (and definitely better than linear).
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jeff Sue, GM, Americas at Mintegral. Connected TV (CTV) is rapidly emerging as an enticing channel for advertisers looking to increase their campaign reach and tap into new channels of ad inventory. The mobile ad […]
The recent bonanza of mobile M&A has more to do with the maturity of the market than it does with any defensive measures related to Apple’s new privacy features, according to Paul Müller, CEO and co-founder of mobile measurement company Adjust. Müller knows a little something about M&A. He sold his company for roughly $1 […]