Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework
Apple has released developer documentation for “AdAttributionKit,” the framework that will now house all its privacy-focused ad attribution technology.
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NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs?
In today’s newsletter: The New York Times is rolling out a generative AI ad product; the current state of adoption of Apple’s SKAdNetwork 4; Google seeks explicit consent for retargeting and personalization in the EU.
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The Problem With Ad Platform Measurement – From Someone Who Knows
Ad measurement and attribution are in crisis – but maybe that’s a good thing says Andrew Covato, founder and managing director of measurement consultancy Growth by Science. “It’s time for change.”
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AdExplainer: What Are Mobile Postbacks, And How Are They Used?
To make sense of changes to mobile campaign reporting, marketers need to understand postbacks – the most essential element of mobile attribution.
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OPINION: Data-Driven Thinking4 Tips For SKAN 4: Now Is The Ideal Time To Optimize Campaigns
To get the most out of SKAN 4 and prepare for future advancements, advertisers should focus on these four areas.
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Meta Is Reverting To SKAdNetwork 3 Due To A Bug In Apple’s Attribution Tech
Less than two weeks after finally ramping up its adoption of SKAdNetwork 4, Meta is rolling back to version 3 following a bug in Apple’s system that messed with conversion values.
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Twitter Gives Itself Another Bruise; A Quick SKAN Of … SKAN
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black And Blue Twitter has removed blue checkmarks from legacy verified accounts as promised, as in accounts that don’t subscribe to the new $8-per-month Twitter Blue program. The rollout has, of course, been a botched job. Some celeb accounts, including Lebron James, Stephen […]
