Apple WWDC

Apple has released developer documentation for “AdAttributionKit,” the framework that will now house all its privacy-focused ad attribution technology.

Apple has a knack for making privacy-related product announcements that cast aspersions on the data practices of any company whose name isn’t “Apple,” and there were a handful of those.

Apple has stated, and in no uncertain terms, that it wants to kill fingerprinting with fire: But no one knows how and when Apple is going to move from an honor system to actual policy enforcement.

Although Apple held off on dropping any ad tech industry-shaking privacy news at its Worldwide Developers Conference last week, it did publish documentation about the next version of SKAdNetwork – we’re up to 4.0 now – which includes a handful of new features that developers and mobile measurement providers have been asking for.

After Apple’s WWDC, the company’s next step will be to clamp down on fingerprinting … the question is, when? Plus, industry orgs struggle to build a path forward with new signals.

There was no mention of fingerprinting (or any allusions to a forthcoming crackdown on the practice) during the kickoff keynote at Apple’s Worldwide Developers Conference on Monday, as many expected – but that doesn’t mean enforcement isn’t coming at some point soon … ish.

The ripple effects of Google’s decisions dominated AdExchanger’s top story list in 2021.

Last year was the IDFA. This year, it’s the IP address. Apple will start redirecting web traffic through two separate servers in order to obfuscate a user’s IP address, the company said at its Worldwide Developers Conference on Monday. The feature, called Private Relay, will act as a VPN of sorts, although VPNs generally only […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the pandemic’s long-term impact. Seventy-three percent expect the negative effects to be short-lived and hold a positive outlook for performance in the next two years, according to a survey of 430 CMOs by Gartner. With this […]