Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework
Apple has released developer documentation for “AdAttributionKit,” the framework that will now house all its privacy-focused ad attribution technology.
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NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs?
In today’s newsletter: The New York Times is rolling out a generative AI ad product; the current state of adoption of Apple’s SKAdNetwork 4; Google seeks explicit consent for retargeting and personalization in the EU.
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OPINION: Data-Driven Thinking
Why Mobile App Marketers Need Contextual Targeting
GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting.
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Verve Group Acquires Mobile DSP Dataseat Because Privacy, Privacy, Privacy
Verve Group, the ad tech subsidiary of German ad software holding company MGI, has struck again with the acquisition of mobile DSP Dataseat. Terms of the deal were note disclosed.
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OPINION: Data-Driven Thinking
IDFA Deprecation? It May Not Be Long.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Philippson, co-founder and CEO at Dataseat. Apple will host its annual WWDC conference next month. While the physical event has been canceled, many of the previews for software that […]
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Apps Are Finally Embracing RTB, And Startups Smell Opportunity
It’s taken longer for real-time auctions to make their way into the app world than on the web. But programmatic is finally starting to take hold and change the way developers buy media thanks to several parallel trends. And a new crop of opportunistic startups is emerging to help developers take advantage of the shift […]
