Kevin Arrix

In today’s newsletter: Google AdSense publishers are in crisis; Apple is fighting antitrust suits in the UK and the US; and Sherwood Media has a post-SEO strategy.

Following the broader digital ad world, the TV market is rapidly moving to the impression-based model. Managed services for impression-based (including addressable) remain alive and well, but this year’s Upfronts demonstrated the most dynamic growth centers on the programmatic marketplace.

Dish is making its linear TV inventory addressable. Advertisers will be able to buy addressable TV programmatically on Dish alongside buys on Sling TV, Dish’s streaming service.

Now that advertisers have triaged their media plans to accommodate consumers sheltering in place, head of DISH Media Sales Kevin Arrix is thinking about which of those changes will be long term. He bets the pandemic will push more marketers into measurable TV media. “Advertisers are going to use data and technology to make sure […]