What Is Up In AdSense Land?; The Epic Suit Lasts An Epic Long Time
In today’s newsletter: Google AdSense publishers are in crisis; Apple is fighting antitrust suits in the UK and the US; and Sherwood Media has a post-SEO strategy.
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Match Group
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Google Stomps On Adalytics Analytics; It Also Settles One Antitrust Case As Others Head To Trial
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’ accusations that YouTube targets ads to kids watching YouTube. On Thursday, it released an analysis of Adalytics’ report, highlighting how advertising works on YouTube’s made-for-kids (MFK) content to prove it is not, in fact, serving […]
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Match To Its Attribution Partners: ‘Your Reporting Sucks. Fix It.’
It seems crazy that a marketer at Match Group, which reported $295 million in dating-service revenue in the fourth quarter of 2016 alone, would spend half a day each week downloading and collating CSV files. But that’s just the way it’s been, said James Peng, head of mobile and social acquisition at Tinder and OKCupid […]
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