E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk’s OpenPass
E.W. Scripps becomes the first CTV publisher to adopt OpenPass, The Trade Desk’s single sign-on product for user authentication.
Topic
Technology
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The Good, Bad And Overblown About The Trade Desk’s Top 100 List
How big of a deal is The Trade Desk’s top 100 list? AdExchanger spoke to industry experts for their reactions and bounced some of their hot takes off The Trade Desk.
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OPINION: The Sell SiderWho Has The Right To Define The Premium Internet?
Who gets to decide what is premium? Is it dangerous to outsource that decision to The Trade Desk (or any one DSP)? And how should publishers position themselves within the future of this so-called premium internet?
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Retail Media Takes Flight; Spambot News Publishers Are Thriving
In today’s newsletter United Airlines gets into retail media; why AI fails to catch AI-generated content; and political advertisers flock to X for cheap impressions.
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PODCAST: The Big StoryRanking The Open Web
SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk’s SP500+ product. Plus: Seedtag acquired Beachfront, a deal that’s emblematic of multiple trends in CTV, privacy and the rise of contextual.
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Figuring Out SPO; A Good Omen For Ad Spend
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled We all know what supply-path optimization (SPO) means and why it’s useful. Except, wait, what does SPO mean? “‘SPO’ – perhaps already a bigger buzzword than MFA. Every definition of SPO is different,” tweets Jud Spencer, engineering leader at The […]
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The Evolution Of Yahoo Backstage One Year After Its Debut
Since launch, 82% of advertisers that buy inventory through the Yahoo DSP have tried Backstage at least once. And buyers are seeing lower CPMs from cutting out SSPs.
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Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off?
In today’s newsletter: How changes in streaming ad inventory could impact upfront CPMs; video cracks 50% of engagement on Meta’s platform for the first time; and Apple is in talks to launch Apple TV+ in China.
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How Future Plans To Elevate Publisher-Provided Ad Tech
Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third-parties.
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Comic: Go To Your Clean Room
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Must Read
Why Vodafone Is Giving Out Grades For Its Creative
One way to get a handle on your brand creative is to, well, grade your homework, according to Anne Stilling, Vodafone’s global director of brands and media.
Inside The Fall Of Oracle’s Advertising Business
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. What’s behind the ignominious end of Oracle Advertising?
Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon
If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average.
Platforms Are Autogenerating Creative – And It’s Going To Be Terrible
This week, we’re diving into the most important thing in advertising – the actual creative – and how major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation.
Disney Expands Its Audience Graph And Clean Room Tech Beyond The US
Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.
Advertible Makes Its Case To SSPs For Running Native Channel Extensions
Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.