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Daily News Roundup

How Government Agencies Use Ad Tech; Can Reddit Get Out Of The Red?

BY AdExchanger// February 29th, 2024

In today’s newsletter: Ad tech data can compromise Americans; Reddit has a hard road ahead revenue wise; CTV ad-buying startup tvScientific raises a funding round.
Tagged in:
- Aperiam Ventures
- BDMI
- Byron Tau
- Digitalzone
- doubleverify
- Edward Snowden
- Eric Franchi
- Eric Seufert
- FBI
- Gemini
- google
- Grindr
- Hearst Ventures
- Joe Zawadzki
- LiveRamp
- Llama 3
- mediamath
- Meta
- Mike Yeagley
- NBCUniversal
- Paramount Global
- Pentagon
- Progress Ventures
- publicis
- reddit
- Roku
- S4 Capital
- S4 Ventures
- Sanja Partalo
- sir martin sorrell
- Sonjoy Ganguly
- Thomas Koletas
- TikTok
- tvScientific
- undertone
- Universal Music
- Warner Bros Discovery
- White House
- yahoo
funding

Data Intel Firm Tracer Taps Series A Funding And Hires President

BY Hana Yoo// June 14th, 2023

Data intelligence platform Tracer selected Obele Brown-West to be its first president on Wednesday on the brink of closing its Series A round of funding.
Tagged in:
- ai
- Arbour Way Investors
- BDMI
- Bertelsmann
- featured
- ipg
- Jet.com
- Marc Lore
- Obele Brown-West
- Piston Agency
- Progress Ventures
- S4S Investors
- sanofi
- series A
- Tinuiti
- Tracer
- VaynerX
- Walmart eCommerce
- Weber Shandwick
audio

Barometer Secures $2.25M To Expand Brand Safety And Contextual Targeting For Podcasts

BY Anthony Vargas// April 25th, 2023

On Tuesday, Barometer announced $2.25 million in its latest fundraising round, bringing the company’s total to roughly $4.2 million since 2019.
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