Cars.com Revs Its Commerce Engine With Specialized Retail Media Network
Last month, Cars.com – a 25-year-old Chicago-based automotive company that started out in the digital newspaper ads business – launched an RMN for auto advertisers.
ARCHIVE FOR:
Cars.com
-
-
Cars.com’s New Driving Force? Reaching Gen Z Consumers
Cars.com is trying to resonate with younger and first-time car buyers in hopes that they become lifelong customers.
Tagged in: -
Gannett Splits Business into Two, Buys Remainder of Cars.com for $1.8 Billion
Gannett is splitting its business into two separate, publicly traded companies. One will be the publishing division, including USA Today, USAToday.com, and 81 newspapers across the US. The other company will hold Gannett’s digital and broadcasting properties. That will include 46 television stations, as well as Cars.com and CareerBuilder.com. Gannett will also pay $1.8 billion in […]
Tagged in:
