TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.
The overturn of Roe v. Wade, the ongoing war in Ukraine, a stock market collapse – it’s all the news that’s fit to print, but how are publishers going to monetize it if brands are skittish about serious topics? Plus: The dangers of data collection in a post-Roe world.
It’s NewFronts season. A week of programmatic pageantry where the data-driven video and streaming media ecosystem plays dress up in an attempt to recreate the glitz and glamour of the age-old TV upfronts. But across the Atlantic, the industry is hard at work dealing with the harsh realities of the online era as advertising becomes a means of “psychological warfare.”
