SPO Accounts For 35% Of Activity On PubMatic, As It Prepares For Further Consolidation
On the heels of the launch of its latest supply-path optimization product, PubMatic posted $55.4 million in Q1 revenue, growing 2% YOY.
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Attention-Based PMPs Help Mars And Nespresso Be More Seen And More Green
Is there a correlation between high attention scores, low emissions scores and business outcomes? To find out, Mars and Nestle-owned Nespresso are testing two new private marketplace (PMP)-based products developed by attention metrics provider Adelaide.
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TikTok Is Getting Serious About Search; A Complex Fracture, But Not The Bad Kind
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Great Search TikTok has made waves because of its organic traction as a new kind of search engine. People use it to look for stores and restaurants nearby, where to travel, where to stay – you name it. But TikTok hasn’t effectively […]
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- Jellyfish
- Lisa Abousaleh
- Liz Cole
- Mars
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- Nespresso
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- Shamsul Chowdhury
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CMOs Talk Big TV And Big Data At ANA's Annual Confab
Breaking: The sizzle reel still has legs. Two thousand attendees at the Association of National Advertisers’ annual Masters of Marketing conference were treated to numerous examples of the genre Friday, as senior marketers from Chrysler, Walmart, MARS and Coca-Cola showed off their favorite TV spots. Repeatedly. But while the raw storytelling power of television remains […]
