neuroscience

Health care marketers are often in the business of reminding consumers of their diagnoses and getting them to change their behaviors for their own good. Andy Semons explains how IPNY works with neuroscientists to design persuasive, relatable and empathetic health care communication materials for different communities.

Those signs in the mall aren’t ready to talk to you – yet. Today, when it comes to advertising, real-time insights into responses evoked at the neuro — or brain — level have only made their way into movies such as “Minority Report” (see clip) as Hollywood plays with the eerie potential of addressability.  Nevertheless, […]