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generative AI

A Marketer’s Guide To Generative AI Startups

BY Hana Yoo// February 26th, 2024

AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.
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- "Thank You For Not Answering"
- “Everything Everywhere all at Once”
- accenture
- adobe
- AdsWizz
- Aflorithmic
- amazon
- Anastasis Germanidis
- Andrew Frank
- Anthropic
- Arushi Jain
- AudioGO
- AudioStack
- Barbie
- Bard
- Blend AI
- Bria.ai
- Brian Brown
- Bulgari
- CBS
- ChatGPT
- Claid.ai
- Clipdrop
- Code and Theory
- Cohere
- Conversation.ai
- Copy.ai
- Creatopy
- Daiso
- Dave DiCamillo
- Demandwell
- dentsu
- ElevenLabs
- facebook
- Faire
- featured
- Freepik
- Gartner
- Gemini
- Gen-1
- Gen-2
- generative AI startups
- Getty Images
- google
- google analytics
- google cloud
- Google Imagen3
- Google PaLM2
- GPT-4
- havas
- Hennessy
- Hikari Senju
- HuggingFace
- iHeartMedia
- ipg
- Japan Airlines
- Jarvis
- Jasper AI
- large language model
- Lauren Sudworth
- LG Electronics
- linkedin
- lionsgate
- LLM
- marketers guide
- Meghan Keaney Anderson
- microsoft
- Mistral
- Mod Op
- Mountain Dew
- Movable Ink
- Munch
- netflix
- New Balance
- Omneky
- omnicom
- OpenAI
- Oren Kandel
- Pencil
- Persado
- Photoroom
- Phrasee
- porsche
- publicis
- Publicis Groupe
- razorfish
- Rembrand
- Remove.bg
- Runway
- Saleen Automotive
- shutterstock
- SiriusxM
- SoftBank
- Sony Music
- Stability AI
- Stability SDXL1.0
- Stable Diffusion
- Stagwell
- Synthesia
- TensorTour
- Tessa Burg
- The Brandtech Group
- Timo Kunz
- Typeface
- Warner Bros.
- Wayfair
- Wieden+Kennedy
- Will Hanschell
- WPP
- Zomato
Advertiser

How New Balance Builds Brand Equity

BY Kelly Liyakasa// February 26th, 2018

Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share the same name recognition as competitors like Nike, Adidas or Under Armour. “We found through market research that in most of our markets globally, consumers are aware of us, but they weren’t considering us because […]
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- broadcast
- facebook
- longform video
- New Balance
- Nike
- Refinery29
- youtube
Advertiser

How Brand Publishers Like New Balance Plan Paid Around Owned Media

BY Kelly Liyakasa// March 15th, 2016

New Balance sells sneakers and sports apparel, but the brand is not all about chasing the transaction. The Boston-based footwear manufacturer, which competes with names like Nike, Under Armour and Adidas, instead seeks to differentiate by pushing stories, not products. As such, it faces a unique challenge in combining content and commerce. “We hear these […]
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