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AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.

While other holding companies are touting their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media.

Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then using those signals to sell contextual ad products.

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Kavata Mbondo presided over Time Inc.’s ad business during a period of dramatic upheaval for traditional media companies. When she started there, the iPhone didn’t exist, Facebook was a young scrapper and programmatic wasn’t quite a thing. Mbondo recently left Time Inc. for a new […]

Last week was a busy one for photocentric platform Pinterest, which unveiled both related pins and a data agreement with Getty Images. The Getty deal looks good for brands and Pinterest’s 70 million users, experts said. On the one hand, it looks like “a quality-control mechanism, which is likely aimed at supporting monetization while maintaining […]

It’s been a little more than a year since Kepler Group was spun off (see AdExchanger’s Q&A) from MediaMath, where it had previously been the direct-to-client professional services group. So how’s it going for the world’s first independent agency to be incubated within a demand-side platform? Not bad at all. Kepler is hiring up and […]