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Persado

generative AI

A Marketer’s Guide To Generative AI Startups

BY Hana Yoo// February 26th, 2024

AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.
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- "Thank You For Not Answering"
- “Everything Everywhere all at Once”
- accenture
- adobe
- AdsWizz
- Aflorithmic
- amazon
- Anastasis Germanidis
- Andrew Frank
- Anthropic
- Arushi Jain
- AudioGO
- AudioStack
- Barbie
- Bard
- Blend AI
- Bria.ai
- Brian Brown
- Bulgari
- CBS
- ChatGPT
- Claid.ai
- Clipdrop
- Code and Theory
- Cohere
- Conversation.ai
- Copy.ai
- Creatopy
- Daiso
- Dave DiCamillo
- Demandwell
- dentsu
- ElevenLabs
- facebook
- Faire
- featured
- Freepik
- Gartner
- Gemini
- Gen-1
- Gen-2
- generative AI startups
- Getty Images
- google
- google analytics
- google cloud
- Google Imagen3
- Google PaLM2
- GPT-4
- havas
- Hennessy
- Hikari Senju
- HuggingFace
- iHeartMedia
- ipg
- Japan Airlines
- Jarvis
- Jasper AI
- large language model
- Lauren Sudworth
- LG Electronics
- linkedin
- lionsgate
- LLM
- marketers guide
- Meghan Keaney Anderson
- microsoft
- Mistral
- Mod Op
- Mountain Dew
- Movable Ink
- Munch
- netflix
- New Balance
- Omneky
- omnicom
- OpenAI
- Oren Kandel
- Pencil
- Persado
- Photoroom
- Phrasee
- porsche
- publicis
- Publicis Groupe
- razorfish
- Rembrand
- Remove.bg
- Runway
- Saleen Automotive
- shutterstock
- SiriusxM
- SoftBank
- Sony Music
- Stability AI
- Stability SDXL1.0
- Stable Diffusion
- Stagwell
- Synthesia
- TensorTour
- Tessa Burg
- The Brandtech Group
- Timo Kunz
- Typeface
- Warner Bros.
- Wayfair
- Wieden+Kennedy
- Will Hanschell
- WPP
- Zomato
Mobile

How Creative Responsibilities Are Coming To Tech And Media Agencies

BY James Hercher// January 27th, 2016

When many creative agencies failed to pivot into mobile, tech and media companies converged on their own solutions. “Creative agencies were disinterested in making experiences for mobile,” said James Chandler, mobile director for the GroupM agency Mindshare. After all, app-oriented mobile campaigns aren’t built around flashy art or high-production videos. While this mentality frustrated him […]
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Digital Marketing

Persado Closes $21 Million Series B For ‘Persuasion Marketing’ Platform

BY Kelly Liyakasa// January 23rd, 2015

Persado has raised $21 million in a Series B round led by StarVest Partners with participation from Citi Ventures, American Express Ventures and Bain Capital Ventures. The company uses natural language processing to tailor email, site, search, SMS and social ad campaign copy. Persado is among a class of companies that specialize in algorithmically selecting […]
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- automated insights
- Persado
Data

Newly-Funded Persado Uses Data-Driven Software to Make Language More Effective

BY Kimberly Maul// February 13th, 2013

Persado, a new data-driven marketing software company spun out from Upstream Systems, raised $15 million in funding led by Bain Capital Ventures, the company announced this week. Founded by CEO Alex Vratskides, Persado developed and sells “marketing persuasion technology,” which uses data and software to determine the most effective marketing messages for multi-channel digital marketing […]
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