Are retail media networks overhyped? “It’s a very fair question,” says Ali Miller, Instacart’s VP of product management for ads. The answer is yes and no. Yes, companies are jumping on the RMN bandwagon – but it’s not hype, as long as retail media can prove its value.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Squeaky-Clean Apple Apple was charged in the EU with boxing out wallet apps and payments, using its monopolistic power to force consumers to use Apple Pay, The Wall Street Journal reports. Outside payment services particularly want access to one-touch or mobile contactless purchase […]
Walmart has The Trade Desk. Target’s Roundel uses Index Exchange as an SSP and taps Criteo and CitrusAds on the demand side. Quotient lost the grocery chain Albertson’s but signed exclusive contracts with AutoZone and Hy-Vee. CitrusAds picked up part of the Albertson’s ad tech business. The new varieties of retailer walled gardens are built on a foundation of open ad tech.
Two years after Instacart made its first major push into ad tech, the company is launching more products that follow the playbook written by other major online ad platforms. “We’re a maturing ad platform,” said Instacart VP of advertising product management Ali Miller. As Instacart itself learns over time what works and what doesn’t on its ad platform, it will turn those learnings into commercial products.
Instacart just took its first steps beyond owned-and-operated Instacart media with the launch of a new retail media offering that serves ads on grocers’ sites and apps. The new retail advertising product, called Carrot Ads, is part of a broader ecommerce offering Instacart introduced on Wednesday, which also includes Carrot Warehouses, a warehousing and fulfillment service, and an advertising analytics product dubbed Carrot Insights.
Advertising can be cheap. But acquiring new users is almost always expensive. Which is why the Instacart ads team is focused on creating new advertising opportunities to reach the customers it already has. On Wednesday, the company introduced its first display ad units, as well as branded pages that serve as the hub for CPG […]
Instacart is at the forefront of a movement among data-driven companies over the past two years to launch ancillary ad platform businesses, including direct competitors like GoPuff, partner competitors like Kroger and unrelated product or payment companies. The sailing hasn’t always been smooth, but the company is committed to building a major ad tech business.
When customers walk down a grocery aisle from Thanksgiving through the December holidays, they’re surrounded by Campbell’s products: soup cans and broth accompanied by in-store displays and sales tags. When walking the grocery aisle means breezing a mobile feed of online grocery items and 10-foot-long shelves are squashed into a phone screen, how does a […]
