Madtech

There are two paths to transforming your business to capitalize on first-party-data-based advertising: mergers and acquisitions, or making nonrecurring investments. Here are the pros and cons of each.

A number of longtime programmatic veterans have shifted to independent consultancies, since so many brands, publishers and tech companies need help with data-driven business transformation. And the category gained another competitor on Tuesday with the launch of Madtech Advisors, a consultancy founded by Bob Walczak, who will serve as CEO, and Aditya Kulkarni serving as […]