mergers and acquisitions

Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU’s new digital regulations.

There are two paths to transforming your business to capitalize on first-party-data-based advertising: mergers and acquisitions, or making nonrecurring investments. Here are the pros and cons of each.

Overall deal activity in the ad tech market was down 10% year over year in 2023, according to LUMA Partners. But 2024 may be looking up.

Who got bought in 2023, and who did the buying? Here’s a non-exhaustive list of some of the most notable ad tech M&A activity from this past year (with a few media and agency deals tossed in for good measure).

Digital media and marketing M&A is suffering from a prolonged case of anemia. The cause? Uncertainty in the market, according to LUMA Partners.

Ad tech M&A has had a case of the Mondays since … late 2021. After the blistering pace of M&A during the height of the pandemic, deal activity in the ad tech sector slowed to a trickle in 2022 and has remained sluggish this year.

Tired in 2022: Growth at all costs. Wired in 2023: Realistic ad tech valuations. A return to Earth for ad tech and martech valuations is a good thing, says Conor McKenna, a partner at LUMA.

Despite rising interest rates and inflation, 2022 kicked off with a wave of M&A … that turned into a trickle … and became a relative dribble by the end of the year. Read on for a thorough (but non-exhaustive) refresher on M&A during the year that was.

It would be nice if we never had to hear the word “uncertainty” ever again … but too bad, because Q2 happened, and it wasn’t pretty for ad tech. The public ad tech and mar tech stocks tracked by LUMA Partners, which released its Q2 market report last week, fell more than 30% across the board year-to-date as of the end of the second quarter.

After a pandemic-induced lull in deal activity in 2020, last year was wall-to-wall consolidation across the media and marketing technology sectors. Total deal making activity in 2021 was up more than 82% year over year, according to LUMA’s 2021 market report, released last week.