Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.
In a wildly exciting and inventive sector, YouTube is merely meeting the status quo – with scope for so much more.
As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are busy building programmatic ad tech stacks.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. NBCU Later Linda Yaccarino, NBCU’s (now former) chair of global advertising, is leaving the broadcasting giant to become Twitter’s new CEO. The news was confirmed in a tweet by Elon Musk, who will be stepping down as CEO within the next six weeks. […]
Disney bumped up its annual tech and data showcase from March to January this year to show off its ad targeting and measurement chops in time for the upfronts.
With the lines blurring between traditional TV content and streaming media, YouTube made its upfronts debut this year. YouTube VP Debbie Weinstein explains why.
The NewFronts are old news. Now it’s all about the upfronts, which are old. But don’t forget about the podcast upfronts, which are newer than the NewFronts but named after the TV oldfronts … or upfronts. Okay. Now that we’ve cleared that up, tune in for frontline reporting from the upfronts (TV and podcast varieties).
Nielsen’s recent missteps have been Comscore’s opportunity to make hay. At the height of the pandemic, Nielsen identified an unlikely trend that the amount of time American adults spent with media while stuck at home had actually declined. But Comscore’s data told quite a different story, says CEO Bill Livek on this week’s episode. When […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Joel Cox, Co-Founder and EVP, Innovation & Strategy, Strategus. If you buy it, they will come. Media buyers increased their ad spend on connected TV (CTV) during this year’s upfronts by almost 50%, according to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vizionary Vizio Ads made big gains during the recent upfronts negotiations, where Roku has been the CTV champion in recent years. Vizio announced in a press release that it locked in more than $100 million for 2022, quadrupling its total from last year (which […]
