Latin American marketing

With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM (as in Latin America). The rationale behind the deal is to help ShowHeroes Group bring its solution to the […]

When former Fox executive Emiliano Saccone first launched Latin food and lifestyle site Cocina in 2017, audience development took precedence over monetization. “We had to do two things at the start that were not easy to do simultaneously,” said Saccone. He co-founded Cocina with celebrity chef Aarón Sánchez, who now serves as its creative director […]

WPP-owned ad network-slash-tech shop Xaxis has its first-ever Latin America CEO. Lucas Mentasti was promoted from the unit’s Latin America managing director to its chief. It’s a big step up from where he started in 2013, moving from Publicis-owned Starcom to head up Xaxis’ Latin America business. At that time, “head up” meant doing everything, […]

The largest purveyor of Latin American-influenced food products in the United States, Goya Foods has come a long way from the “Goya, oh boy-a!” tagline it popularized in the 1980s. After reaching $1.3 billion in revenue last year, according to Forbes, the New Jersey-based, family-owned and -operated food company will continue to tap its core […]