multicultural marketing

Mirror Digital, which launched as an ad network in 2012, has evolved into an aggregator of culturally relevant online content made for diverse audiences.

With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM (as in Latin America). The rationale behind the deal is to help ShowHeroes Group bring its solution to the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rekha Gibbons, Head of Multicultural Marketing & COO of Raare Solutions. According to the US Census Bureau, by the year 2045, the minority population of America will become the majority. The historical white […]

While diversity, equity and inclusion (DEI) efforts to work with minority-owned media companies and hire a diverse workforce are important, brands also need to address a rapidly changing cultural landscape in the United States, according to Isaac Mizrahi, co-president and COO of Miami-based multicultural ad agency Alma Ad Agency (no relation to the fashion designer). […]

Last summer, Penguin Random House became the first advertiser to use MediaMath’s Multicultural Marketplace, which the DSP built to help brands spend their programmatic advertising dollars on multicultural publishers. One of the “Big Five” trade book publishers, Penguin Random House has seen an explosion in demand for titles written by Black, Latinx, Asian and Pacific […]