dentsu

On Tuesday, PubMatic entered the crowded retail media space with the launch of a self-service ad platform for commerce media called Convert.

Organic revenue growth for IPG sank 1.7% YOY, with a 2.5% drop in the US. The holding company said a weakened tech sector is partly to blame.

The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing the quality of physical screens across a variety of real-world locations requires new mechanisms. To encourage more brands to enter the channel, programmatic DOOH platforms […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Skipping The Basics Canada is Netflix’s testing ground for tinkering. Netflix has not only been diligent about cracking down on Canadian password sharers; it rather quietly removed its Basic plan (which allows viewing on one screen at a time) in Canada this week, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Slow Lane Dentsu is the latest company to revise its global ad spend forecast downward since its previous report in December. Why? The shaky economy, Adweek reports. Digital dollars, which currently make up close to 60% of all ad spend, will […]

On the heels of the launch of its latest supply-path optimization product, PubMatic posted $55.4 million in Q1 revenue, growing 2% YOY.

Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then using those signals to sell contextual ad products.

For Heineken, viewability just doesn’t go far enough in proving the real value of an ad. So the alcoholic beverage brand conducted its first experiment with attention metrics.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Even The Whales Are Small Fish Microsoft has new job listings for software engineers to develop a line of “low-cost PCs powered through advertising and subscriptions,” reports Windows Latest. It’s one of many recent cases where Microsoft Advertising supports another business line, […]

For digital media, Scope 3 includes agencies, tech companies and publishers. Everyone in the digital advertising supply chain is equally responsible for its sustainability. That’s why, to successfully sustain it, marketers must connect their efforts to wider corporate goals, use standard certifications and measurements, and prioritize innovations that create a winning, sustainable scenario for everyone, writes Ben Riley, general manager at SeenThis.