Taboola CEO Adam Singolda bristles at the terms “clickbait” and “chumbox.” Quality is subjective, he says. Also: Inside Taboola’s exclusive 30-year native advertising sales deal with Yahoo.
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.
Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to).
In its Q4 earnings report Tuesday, PubMatic highlighted how SSP consolidation is an opportunity for the company to pursue its goal of capturing a fifth of the SSP market.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 230 Unhurty? The US Supreme Court held oral arguments on Tuesday in the case of Gonzalez v. Google, which challenges the Section 230 legal protections for companies that host user-generated content. In the suit is the family of a victim of the 2015 […]
Yahoo pulling the plug on its SSP demonstrates how difficult it’s become for supply-side platforms to prove their value in a commoditized marketplace.
TripleLift laid off one-fifth of its workforce on Thursday, which translates to more than 100 employees, AdExchanger has learned. The cuts only affect employees in the US and Canada. TripleLift confirmed the layoffs to AdExchanger. The company says it’s making this move as a course-correction after lower-than-expected growth. TripleLift invested heavily in company growth last […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Search Begin The long-dormant search category is rousing. Microsoft recently invested $10 billion in OpenAI, maker of machine learning content creation software DALL-E (for images) and ChatGPT (for text responses), with plans to test ChatGPT’s returns for Bing searches. Meanwhile, Amazon […]
Success in the first-party web is based first and foremost on relationships, quality and trust, neither of which are improved by most content currently provided by recommendation engines, writes audience and data strategy consultant Alessandro De Zanche.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Mobility Ability The retail media boom has spawned a subcategory of first-party data owners in the travel and hospitality vertical, and they’ve got their own terminology. When Uber formalized its new advertising group last October, for example, GM Mark Grether referred to […]
